Bollywood's lucky mascot Katrina Kaif will now appear in a double role on screen, where she is likely to step into Hema Malini's shoes.

If reports are to be believed, Katrina Kaif will be seen playing the twin protagonists in the remake of the 70s hit SEETA AUR GEETA.

The actress, who is apparently very fond of the original movie starring Hema Malini, at one point of time, even harboured intentions of producing the remake, as reported by leading publication.

Rumours suggest that Ramesh Sippy, who directed the original film, will also direct the remake.
Article Resource: http://www.glamsham.com/movies/scoops/13/mar/26-news-katrina-kaif-to-step-into-hema-malinis-shoes-021306.asp

The photograph of a child in an advertisement makes an emotional connect with the viewer. Just looking at a smiling child’s face in the ad makes the customer smile, and it is this emotion which advertising agencies play upon when they make ads with children in them.

Child modelling has become a very popular career among children and their parents. The families have realised that they can take advantage of their child’s ability to emote in front to the camera and also on the fact that he or she looks cute or pretty or mischievous – whatever the requirements of the photographer may be. There has been a steady increase in the number of child modelling agencies in India, and also an increase in the number or parents who feel that their children will make excellent child models.

However there are some basic criterions which must be fulfilled before a child is chosen to be a model. Child modelling agencies in Delhi, as in all over the country, look at the age of the child, his ability to respond to requests to smile or play or look tearful, whatever the requirement may be. They also look to see whether the child is able last out the tedious hours of photography, and that they do not get cranky or irritated very quickly. Child photography and modelling is a much specialised field and a lot depends on the choice of the model.

The child modelling agencies generally teach the children how to behave in front of the camera. They understand that children need to be dealt with gently and that they cannot be forced to act or made to do things that they do not understand.  The parents are also made to understand that the modelling co-ordinators know what they are doing and they can cajole and comfort the children while the shoot is going on. The parents are generally present, since their presence gives the child a sense of security and confidence.  

Often photographers let the children emote in any way they find comfortable. The children very soon learn as to what is required of them and most children, if they are allowed to, will act naturally and easily when the camera starts rolling. Children love performing and while they are modelling they are performing in front of the camera. Hence, they enjoy the process and they also enjoy looking at the final product. However it is important that the child should not let his studies suffer in any way, nor should he lose track of the real world.

Modelling agencies are the go-between between models and the clients who require their services. Initially modelling agencies in India were only the brokers or commission agents between the models and the ad agencies, but now their role has expanded much further. Now they not only locate the models, they train them, build their portfolios and seek and negotiate jobs for them. There are many agencies which are world- renowned because of the top level models they represent, and also because of their long list of top companies who are their customers.

The business principles followed by Indian modelling agencies are the same as the norm all over the world. They represent the best interests of the models who are under contract with them, they make sure that they are not taken for a ride by the companies and that they are offered good jobs and payments.

Purpose

Modelling agencies in Delhi, like their counterparts in the rest of the country, look for jobs for the models on their roster and also negotiate their contracts and terms of employments. They charge a certain amount of commission, and the rates are based upon the age of the model and the specialities of the model. The end-users prefer to deal with the model co-ordinators in Delhi, since they are able to access a greater number of models, and do not have to deal with each one of them on an individual basis.

Role of a modelling agency

The role of a model co-ordinator is a bit like that of a mentor. He or she makes sure that the models are taught and trained from day one on how to emote in front of a camera, how to look their best and how to build a good portfolio. The agency helps the aspiring models by giving them the confidence of knowing that they are good, and also of knowing that they are going to get the best jobs possible in their field. Many modelling agencies include the cost of training and building a portfolio in their initial signing cost.

Attributes of a good modelling agency

A good modelling agency will have the best photographers and make-up artistes on their roster. They will be professional in their dealings and they will also make sure that their models are treated with respect and dignity. The portfolios they build, the clients they reach, the contracts they negotiate, all these should be of the highest quality, only then will they be considered to be among the best.

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